Name
How mobile gaming connects brands with audiences at scale
Date & Time
Thursday, October 12, 2023, 4:00 PM - 4:15 PM
Alex Ginn Emma Raz
Description

Over 3 billion people play games, the top media choice for new generations. Mobile is the largest gaming platform and players spend a full working day every week engaging with their favourite games. In this session, we’ll hear a short intro into mobile gaming, and find out why mobile is leading the pack in connecting brands with uniquely engaged audiences at scale. We’ll also explore how native ‘In-Play’ advertising helps brands to find their consumers and how to prove effectiveness.

Location Name
Moorgate
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom