We know gaming delivers results, but it can be hard to pinpoint exactly what the best opportunities to tap into is. And what resource and time will you need to put in to get a campaign off the ground? In this session, we’ll hear where the quick wins are, what practical solutions marketers can start making the most of from the moment they get back to their desk, and which solutions require some more legwork to get right. We’ll also uncover how big the gaming audience is in spaces where advertising is possible, how and why marketers should be reaching gamers in these spaces, and about strategies for experimentation and learning. We will also hear about the opportunities that exist for partnerships and the activations advertisers can consider.