Full Name
Hannah Winterbourne
Job Title
Senior Heinz Comms & Brand Build Manager International
Company
The Kraft Heinz Company
Speaker Bio
In her role as Senior Comms & Brand Build Manager at Kraft Heinz, Hannah oversees brand communications for one of the world’s leading food brands – Heinz.
Responsible for 50 countries within the company’s ‘International Zone’, Hannah, whose passion for the brand would rival any Heinz superfan, sits within the company’s award-winning Growth team, headquartered in London.
A Cannes Young Lions runner-up, Hannah joined the team in 2020 and has been a driving force in the company’s creative transformation. In 2023, Kraft Heinz scooped 21 Lions – accolades that Hannah and her team attribute to being a part of – and ahead of – culture.
Heinz Spoon Friez (dubbed the ‘greatest invention of the last century’ by LadBible), challenging gamers to confront soil degradation with ‘SOS Tomatoes’ and creating record-breaking Heinz x Barbie content – are just three recent examples.
In her role, Hannah has created a new global ecosystem to drive marketing scale and agility, developed multiple award-winning campaigns, and ensured seamless execution of the first ever Heinz global Masterbrand platform: ‘It Has to be Heinz’.
Prior to this role, Hannah was International Product Manager for Mayonnaise, launching successful innovation such as the Heinz Vegan Mayo range (finalist in The Grocer’s new product awards), and Truffle Mayo (Kraft Heinz’s #1 sauces innovation in launch year).
Hannah has over nine years’ experience working in FMCG marketing, and a degree in Business Studies from the Bayes Business School in her native London.
Responsible for 50 countries within the company’s ‘International Zone’, Hannah, whose passion for the brand would rival any Heinz superfan, sits within the company’s award-winning Growth team, headquartered in London.
A Cannes Young Lions runner-up, Hannah joined the team in 2020 and has been a driving force in the company’s creative transformation. In 2023, Kraft Heinz scooped 21 Lions – accolades that Hannah and her team attribute to being a part of – and ahead of – culture.
Heinz Spoon Friez (dubbed the ‘greatest invention of the last century’ by LadBible), challenging gamers to confront soil degradation with ‘SOS Tomatoes’ and creating record-breaking Heinz x Barbie content – are just three recent examples.
In her role, Hannah has created a new global ecosystem to drive marketing scale and agility, developed multiple award-winning campaigns, and ensured seamless execution of the first ever Heinz global Masterbrand platform: ‘It Has to be Heinz’.
Prior to this role, Hannah was International Product Manager for Mayonnaise, launching successful innovation such as the Heinz Vegan Mayo range (finalist in The Grocer’s new product awards), and Truffle Mayo (Kraft Heinz’s #1 sauces innovation in launch year).
Hannah has over nine years’ experience working in FMCG marketing, and a degree in Business Studies from the Bayes Business School in her native London.
Speaking At
