The Sun is the most read newsbrand in the UK and a fast-growing force in the competitive US landscape following its 2020 launch. In this 15-minute fireside chat, The Sun's publisher sheds light on its US expansion, including the content and commercial engagement strategies that generated growth. The discussion will dive into The Sun's position on AI, from both an editorial and commercial perspective, its investment in first party data, and why it has transitioned from a third-party content recommendation tool to an in-house system. We’ll also hear about its strategy regarding content offering, tone of voice and brand positioning and the strategies publishers need to take as we transition to a cookieless Media 3.0 future.