Name
AI-driven creative optimisation
Date & Time
Wednesday, October 11, 2023, 2:00 PM - 2:15 PM
Sorin Patilinet
Description

AI offers valuable capabilities for optimising campaigns while they are active. In this presentation, we will explore: How can advertisers use AI to monitor creative performance? What role can AI play in changing the trajectory of various elements of an ad? How can you optimise ad creative, and deliver more relevant and personalised ads in real-time? Ultimately, what impact can AI-driven optimisation have on campaign performance, effectiveness, and engagement?

Location Name
The Gracechurch
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom