Craig has been in the Australian advertising industry for 20+ years and in that time has worked across a wide range of blue chip and high-profile media accounts. These include Reckitt Benckiser, Johnson & Johnson, Luxottica, Bayer, Gucci, Tourism Australia, Subaru, Mars, Singtel (Optus), Samsung, Diageo, Campbell Arnott's, Network 10, Sportsbet, Kraft Heinz & Peters Ice Cream.
His key function is to maintain and nurture senior executive relationships with clients, partner agencies and media partners across all clients, and most importantly support the development of the skills within the wider virtual investment team. From these collaborative relationships - unique, impactful, and integrated activations are born that drive engagement across core target audiences.
Driving and maximising media value from effective investment strategies is a key strength and continues to evolve with the introduction of technology and cumulative exposure from all clients.
Craig's most current role is as Chief Investment Officer at Carat Australia. This includes the management of the investment team, negotiating significant and complex media deals, maximising media efficiencies and discounts, streamlining processes and setting key investment benchmarks and consistently exploring and executing partnership opportunities across all Carat clients nationally.