A globally acclaimed researcher in media science, Professor Nelson-Field founded Amplified Intelligence to change the way that media is traded. She is a regular speaker on the major circuits, including Cannes and AdWeek, and counts some of the world’s largest advertisers as her clients. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her second, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal and AdAge. And she was named a 2022 Honoree in the Ad Monsters + Ad Exchanger Top Women in Media & Ad Tech, as a Game Changer.

Her company, Amplified Intelligence, combines tech and innovative methodological design to measure human attention and guide the industry through a disrupting digital economy. Amplified specialises in application of knowledge via product across the media ecosystem in planning, trading, and verification. They most recently won The Drum Award for Digital Advertising, Game-changing Technology.