In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.   

Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.  

Bobi serves on a number of industry boards, and non execs roles.