Emily Alcorn is Head of Effectiveness at Talon, overseeing campaign effectiveness and primary research projects to understand and showcase the effectiveness of OOH.
Emily has played an instrumental role in establishing Talon’s global effectiveness approach; she developed a robust measurement framework for Talon in the UK that provides evidence of the effectiveness of OOH. This framework has since been rolled out globally in Talon’s US, APAC and MENA offices. Spearheading Talon’s application, Emily was also responsible for Talon being awarded the IPA Effectiveness accreditation in 2021- the first and only agency in the OOH space to hold the accreditation.
With over 15 years’ experience in media research and insight; spanning print, TV and digital, Emily started her career in print media for Time Inc women’s titles before leading the CNBC EMEA research team in London, with vast research experience across multiple audiences, channels and brands.