Get up to speed with the changing media and advertising landscape, including all the fast-growth areas, to inform optimal buying, selling and business decisions.

In this session, a major US media boss credited as “the driving force” behind the commercial success of the world’s largest English-language news site will share how his business is responding to the new wave of technologies changing the face of the media industry.

As measurement becomes more sophisticated, and as we deploy ever smarter machine learning algorithms, marketing’s ability to demonstrate incremental ROI is under greater scrutiny from CFOs than ever before. Solving incrementality adds value to a business in a way that nothing else can. Join us to learn how

Media and advertising is becoming increasingly data-driven, from retail media to CTV and beyond, in order to drive better outcomes for customers and for our businesses. It means that the work we do has to change to meet new technological demands. In this panel, you'll find out why, and how, data-driven media is changing the very nature of our industry. And if the future of our industry looks so different - isn't it time to start thinking about what your role looks like within it?

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? And how are they taking advantage of the full-funnel opportunity in this new marketing channel? Craig Tattersall, who works with the likes of L’Oréal Paris, BBC, and Walmart, offers a crash course introduction to brands in gaming and unpicks some of the most iconic virtual strategies out there.

A gold-standard case study from one of the UK’s biggest ad spenders on building a culture of marketing effectiveness, with a focus on developing a unified measurement framework and how creative pre-testing is expediting marketing decisions and improving outcomes.

ISBA bring Origin to the event stage for the very first time. The initiative is designed to address the needs of advertisers and agencies who need to understand and plan campaigns across digital and broadcast platforms. Buyers point out the lack of either a standardised approach to video and display measurement, or a common measurement approach across media. You'll see how Origin tackles this, how the initiative is progressing and the next steps in the journey.

This session will address key challenges in cross-media planning and highlight the technological advancements in measurement used by PepsiCo that have helped improve the effectiveness of their brand advertising. A must see for anyone trying to navigate the complexity of media planning in a fragmented media marketplace.

This panel will debate the measurement strategies available to buyers. Its goal is to assess what tools, metrics, KPIs and tactics that leaders and future leaders in the room can use to improve marketing effectiveness and business outcomes. Expect to come away with practical advice from experts as they discuss solutions to measurement challenges.

This unique collaboration between KFC UK&I and Bauer Media goes beyond a classic radio spot or media sponsorship - it shows how media partnerships can drive good in local communities, whilst changing perceptions, building trust, and delivering business outcomes. Attend if you want to find out how to drive greater value with your media £s.

Programmatic OOH is maturing, connecting to new screens, better data, more audiences and updated capabilities - so how do you make the most of it? In this session, hosted by Clear Channel, you’ll get an overview of how brands can unlock value at the right time and push campaigns harder, along with a deeper dive into how Aspall implemented programmatic OOH to build an effective campaign.

We need to talk about talking. Conflict and elections on both sides of the Atlantic have not only divided dinner tables across the country in opinion but in trust of facts too. The pertinent question is no longer ‘how did we get here?’, instead: now that we’re here, how do we have a productive, respectful discussion? The solution may be on our radio and in our podcasts, as LBC broadcaster James O’Brien explains. You'll hear how amongst fake news and contrasting opinion, with a steady hand guiding the conversation, news is a safe space for brands looking for an entry point.

Customer data can provide insights about products, creative, channel and context which continuously enhance marketing strategy and customer engagement across channels, and this can drive ongoing business success. This model is particularly powerful in today’s data-driven media landscape, where understanding and leveraging customer data can generate competitive advantages. But as you can imagine, it's easier said than done. In this panel we want to understand how this can benefit your marketing with practical advice to get customer data working harder.

You may have heard Ken and Fleur talking to you on the radio, but what about right in front of your eyes? In this headline session, you'll find out how the presenters prepare for their shows, make an impact with listeners on the day, and you'll hear about some of the most exciting characters and brilliant minds they work with along the way. Don’t miss this unique opportunity to go behind-the-scenes in the life of a presenter, in a session packed full of stories and learnings.

Two special guests join Ken and Fleur to close The Future of Media London in style, with a spin-off of Ken Bruce's legendary radio show feature.

Could media planning and strategy be better? How does it need to change? How can we think differently? Should we all be more innovative and daring? In this opening session, three contributors to The Media Leader share provocations designed to make you take a step back, think and reflect on what media planning and strategy should look like in the modern world of advertising.

Do you have a question about how to enhance your media plan? An AV challenge you can't seem to solve? Wondering what new media innovation you should invest in? This is your opportunity to ask some of the brightest media minds your burning questions. Whether its campaign strategies, budget allocation, industry developments or something else, media leaders will answer your questions, offering practical guidance and sharing invaluable experience.

In this session you'll access cutting-edge strategies that Warner Music Group create hand-in-hand with artists and media companies. You’ll learn how these are a double-win: reshaping music promotion for artists, as well as offering new avenues for advertisers to engage with customers, create buzz and tap into fans.

Creativity - is it really in all of us? In this session you'll hear these authors demystify what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

In today’s fragmented media landscape, it’s even harder to connect with consumers. This panel will explore whether emotional connections can be driven by media or data insights, and how these elements interplay with creativity in advertising. We’ll delve into the balance between big ideas and data-driven insights, the role of media in leading creative efforts, and the benefits and challenges of media and creative teams working more closely together.

In this session, you'll find out how a major brand is using AI practically to transform its marketing and commerce experiences for customers.

Planning and running media is half the battle, and especially in B2B, securing dollars for ATL media can be challenging. However, Brandon seems to have cracked the code: providing a framework for testing and experimentation that has secured media dollars for ATL campaigns across brands and markets. Regardless of whether you're B2B or B2C, crafting a narrative around experimentation and media planning to your leadership is a winning model for performance or brand-based campaigns - and this talk will explain how.

A deep dive into how Hotpoint UK adopted a #StartWithCinema strategy for the launch of their new Brand equity campaign ‘The Feeling of Home since 1911’ this year. They will discuss the role cinema played within their wider media mix as well as demonstrating the cultural resonance and buzz the medium can deliver to maximise key brand moments.

When you have a competitor who has an enormous appetite for advertising (and a budget to match), what do you do? You ignore everything you've been told. You break down silos, forget the old models and you embrace the power of and. This is a story of human and machine, brand and performance, media and creative and a whole load of pizza.

Why attend: This is your chance to meet the speakers who presented a Media Plan. They'll return to the stage to discuss their work and answering your burning questions, in a panel curated and compered by our editorial team from The Media Leader.