Across three 15 minute sessions, speakers will share how they are solving a problem or challenge common to media professionals. You will hear innovative approaches, and see the results, so you can take the learnings back to your desk. Focus areas are:
- Best in class planning, media channel selection and optimisation
- Connecting metrics across business, comms and media KPIs
- MMM, measurement, targeting, insights, data  
- Media trading, automated bidding, programmatic evolution