Media is increasingly a business of 1s and 0s, of science and facts and maths. In this session, you can expect to hear about topics including data, consumer insights, behavioural science, measurement, context and targeting. Over an hour packed full of ideas about how you can make media decisions based on fact rather than fiction, you will take away practical insights that help you implement change in your role, as well as the bigger picture concepts that help inspire and generate new ideas.