In this session, we will explore technologies that will change the course of our industry and create advantages for the businesses that implement them. We'll look at the tech on the minds of businesses right now and how they will develop over time, such as AI and ML and how they are helping to create new solutions for businesses across the ecosystem. We'll also cover automation, contextual advertising post-ad signal loss and tools being designed for a privacy-first future, including CDPs, clean rooms, and identity solutions.