The Media Plan is a feature on The Media Leader focused on unpacking the media choices behind advertising campaigns. Coming to the stage for the very first time live at The Future of Media, you will experience a series of quickfire case study presentations where brands and partners outline the decisions behind media channel selection and strategy, and share outcomes, to provide actionable insights you can take back to your desk. Every campaign is handpicked by The Media Leader editorial team based on its guiding principles of excellence, courage, innovation and there will also be time to ask questions, discuss and debate.