It's been a big year for audience measurement. Project Origin is off the ground. Barb has gone beyond linear with the addition of CFlight and beyond broadcasters as key streamers joined as active participants. Meanwhile, telco powerhouses have joined forces to create a new currency based on operator network/device data and other aggregated data which they say will be sold direct to buyers. In this power hour, we'll reveal how the audience measurement landscape has shifted and what the implications are for you: the buyers and sellers of media.