Media and audience fragmentation has left viewers and media planners spoilt for choice. It's no secret that linear TV viewership is shifting towards streamed content, whilst the rise of channels like retail media has granted marketers with new exciting investment opportunities, widening the options of where to allocate spend. For media planners who are subject to business demands for more scientific, effective decision-making, choosing the right path is no mean feat. With this in mind, we have curated a session focused on the changing landscape and fast-growth areas so that you have the key information available to inform optimal media spending decisions.