In this forum, we will explore how investment professionals across advertisers and media agencies are thinking about ad spend, and how leaders of media businesses are approaching the market in its current form. We'll cover topics including global expansion, M&A and the macro factors weighing on spending power. Plus you can expect to hear about Wall Street and Main Street expectations, non-cyclical ad growth segments (CTV, Retail Media), and a few more issues (AI content deals with publishers, principal media and ad-tech tax, further ID deprecation, etc.), to provide a view on ad growth in 2024.