Name
Panel: Is data-driven media fundamentally changing marketing?
Date & Time
Tuesday, October 8, 2024, 10:00 AM - 10:30 AM
Speakers
Lauren McGuire, Salesforce
Sam Taylor, Direct Line Group
Omar Oakes, The Media Leader
Jenny Bullis, dentsu
Ross Sergeant, Allwyn
Lauren McGuire Sam Taylor Omar Oakes Jenny Bullis Ross Sergeant
Description

Media and advertising is becoming increasingly data-driven, from retail media to CTV and beyond, in order to drive better outcomes for customers and for our businesses. It means that the work we do has to change to meet new technological demands. In this panel, you'll find out why, and how, data-driven media is changing the very nature of our industry. And if the future of our industry looks so different - isn't it time to start thinking about what your role looks like within it?

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom