Name
Gen Z attention: Why are brands investing in gaming and virtual worlds?
Date & Time
Tuesday, October 8, 2024, 11:00 AM - 11:15 AM
Speakers
Description
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? And how are they taking advantage of the full-funnel opportunity in this new marketing channel? Craig Tattersall, who works with the likes of L’Oréal Paris, BBC, and Walmart, offers a crash course introduction to brands in gaming and unpicks some of the most iconic virtual strategies out there.
Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom