Name
Sky's 10 year media effectiveness journey
Date & Time
Tuesday, October 8, 2024, 11:15 AM - 11:30 AM
Speakers
Tom Hallett, Sky
Tom Hallett
Description

A gold-standard case study from one of the UK’s biggest ad spenders on building a culture of marketing effectiveness, with a focus on developing a unified measurement framework and how creative pre-testing is expediting marketing decisions and improving outcomes.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom