Name
Origin is here: ISBA’s answer to cross media measurement
Date & Time
Tuesday, October 8, 2024, 11:30 AM - 11:45 AM
Speakers
Phil Smith, ISBA
Omar Oakes, The Media Leader
Phil Smith Omar Oakes
Description

ISBA bring Origin to the event stage for the very first time. The initiative is designed to address the needs of advertisers and agencies who need to understand and plan campaigns across digital and broadcast platforms. Buyers point out the lack of either a standardised approach to video and display measurement, or a common measurement approach across media. You'll see how Origin tackles this, how the initiative is progressing and the next steps in the journey.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom