Name
Pepsi's journey: Harnessing measurement technology to maximise brand lift with cross-media campaigns
Date & Time
Tuesday, October 8, 2024, 12:00 PM - 12:20 PM
Speakers
Description
This session will address key challenges in cross-media planning and highlight the technological advancements in measurement used by PepsiCo that have helped improve the effectiveness of their brand advertising. A must see for anyone trying to navigate the complexity of media planning in a fragmented media marketplace.
Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom
90 York Way
London N1 9AG
United Kingdom