Name
Panel: Future measurement strategies: Testing, experimentation and models
Date & Time
Tuesday, October 8, 2024, 12:20 PM - 1:00 PM
Speakers
Gordon Black, Adidas
Virginie Chesnais, happydemics
Jenny Zhang, UM Worldwide
Sam Tidmarsh, Adwanted Events
Phil Spencer, ScanmarQED
Sameer Modha, ITV
Gordon Black Virginie Chesnais Jenny Zhang Sam Tidmarsh Phil Spencer Sameer Modha
Description

This panel will debate the measurement strategies available to buyers. Its goal is to assess what tools, metrics, KPIs and tactics that leaders and future leaders in the room can use to improve marketing effectiveness and business outcomes. Expect to come away with practical advice from experts as they discuss solutions to measurement challenges.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom