We need to talk about talking. Conflict and elections on both sides of the Atlantic have not only divided dinner tables across the country in opinion but in trust of facts too. The pertinent question is no longer ‘how did we get here?’, instead: now that we’re here, how do we have a productive, respectful discussion? The solution may be on our radio and in our podcasts, as LBC broadcaster James O’Brien explains. You'll hear how amongst fake news and contrasting opinion, with a steady hand guiding the conversation, news is a safe space for brands looking for an entry point.