Name
Panel: Connecting on an emotional level with consumers – can it be driven by media or data insights?
Date & Time
Tuesday, October 8, 2024, 12:30 PM - 1:00 PM
Speakers
Maria Iu, The Media Leader
Lisa Walker, Vodafone
Sally Weavers, Craft Media
Giovanni Pupo, Lipton
Kim James, Havas Entertainment
Maria Iu Lisa Walker Sally Weavers Giovanni Pupo Kim James
Description

In today’s fragmented media landscape, it’s even harder to connect with consumers. This panel will explore whether emotional connections can be driven by media or data insights, and how these elements interplay with creativity in advertising. We’ll delve into the balance between big ideas and data-driven insights, the role of media in leading creative efforts, and the benefits and challenges of media and creative teams working more closely together.

Location Name
Hall Two
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom