Name
Launching Bailey the beagle on the big screen
Date & Time
Tuesday, October 8, 2024, 2:30 PM - 2:45 PM
Speakers
Aimee Cloak, DCM
Steph Ferreira, Hotpoint UK
Aimee Cloak Steph Ferreira
Description

A deep dive into how Hotpoint UK adopted a #StartWithCinema strategy for the launch of their new Brand equity campaign ‘The Feeling of Home since 1911’ this year. They will discuss the role cinema played within their wider media mix as well as demonstrating the cultural resonance and buzz the medium can deliver to maximise key brand moments.

Location Name
Hall Two
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom