Name
Insights into one of the most overlooked audiences on the media plan
Date & Time
Wednesday, October 9, 2024, 12:30 PM - 12:45 PM
Nafisa Bakkar Michael Brown Gabriela Paiva
Description

5% of the UK population is Muslim, a community with great buying power, and yet many agencies and brands fail to create a strategy to reach and connect with these potential customers. In this session, you'll hear what it takes to build a strategy for this often overlooked audience.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom