The fragmented media landscape challenges advertisers' ability to determine where to spend their ad budgets most effectively. AudienceProject’s platform allows advertisers to measure their campaigns across the open web, social media, online video, CTV, and linear TV and is increasingly being used by media and effectiveness leaders to address this problem. Join this conversation hosted by AudienceProject to learn why cross-media measurement is a crucial tool for boosting media effectiveness at Confused.com.