How much does AI really know about marketing and advertising? Sean Betts has been on a mission to find out. He’s spent the summer developing a generative AI marketing benchmark project to evaluate LLM's marketing knowledge, understanding and capabilities, and is bringing his learnings to The Future of Media London. You’ll hear preliminary results and insights from tested AI models, including key finds and implications for different marketing disciplines, as well as what it could all mean for the future of media.