Name
Panel: 3 big digital shifts that will change your media strategy
Date & Time
Wednesday, October 9, 2024, 2:55 PM - 3:35 PM
Speakers
Russell Ball, Reckitt
Irin Rahman, Wavemaker
Ellie Lane, Quantcast
Sean Betts, OMG UK
Jack Benjamin, The Media Leader
Russell Ball Irin Rahman Ellie Lane Sean Betts Jack Benjamin
Description

The advertising landscape is undergoing significant digital and technological shifts. Google’s decision to phase out third-party cookies, retail media, customer data networks, the use of clean rooms for data collaboration, next-gen signals such as behavioural cues and intent signals and technologies like AI and ML which are becoming increasingly important - this panel will discuss how to cut through the noise and siphon transformation from fad.

Location Name
Hall One
Full Address
Kings Place
90 York Way
London N1 9AG
United Kingdom