Go behind-the-scenes with Heinz' in-house creative production agency, The Kitchen, and learn about the creative process behind one of Kraft Heinz’s most talked-about social media campaigns — the Heinz ketchup phone case. The quirky idea turned into a viral sensation reaching over 8 million views on TikTok in just two days, and this session will break down how the brand took inspiration from viral beauty trends and entered an unexpected community: fashion. Learn how their ‘Stay vs. Play’ approach allowed them to play outside of their usual food space, reaching a whole new audience on TikTok and Instagram with an attention-grabbing product.