Full Name
Mike Durey
Job Title
Marketing and Strategy Director
Company
Samsung Electronics
Speaker Bio
Since joining in 2018, Michael has been part of the leadership team who have overseen SEUK’s D2C growth trajectory from an initial 3% Share of Business à 15% in 2024. Aligning Digital & Customer Marketing strategies with overall Ecommerce best practice has allowed Samsung to maximise highly converting traffic to Samsung.com, Closed User Group sites and Samsung’s Mobile Shop App. Michael & the SEUK D2C team are now striving to continue this growth and achieve their ambition of 20% SoB in the next few years.
Speaking At
