Brandon Lutz is an offline media leader who specializes in above the line media investment and measurement for B2B brands. Throughout his career, Brandon's focus has been bringing offline and traditional media into the world of B2B tech, a segment traditionally anchored by digital and demand gen tactics. His deep expertise managing offline media strategy extends both in the US, but also European markets such as Germany, UK, France and the Benelux regions and his experience expands across global brands such as Indeed.com, Amazon, more currently at Miro, where he manages their offline and new media strategy globally. He is passionate about helping advocate for the power and importance of above the line media and how to build the case for investment, measurement, and scaling these tactics from limited experiments, to always on media tactics in the B2B tech industry.