Dani has worked in the QSR industry for over 12 years, spanning Subway Canada, KFC Canada, and now KFC UK&I, where she has been Brand Fame & Trust Lead since 2021.

‘Doing good’ is increasingly essential to ‘doing well’, and Dani’s role spans both, driving KFC’s relevance in modern UK culture through paid, owned and earned media activations which champion the brand’s community impact programs, ESG efforts, and real-world initiatives that positively impact young people in the UK.

Dani led KFC UK’s first national communication strategy focused on improving brand trust, by forging national partnerships to quickly establish credibility in this space.