Eni Shabani is Founder and Director at Rising Ballers, the biggest Gen Z football media brand in the UK.
A passionate and purpose-led entrepreneur, Eni founded Rising Ballers to combat the lack of support and representation young and aspiring football players had.
Originally working as a private equity consultant, Eni saw how disheartened his brother Brendon felt while playing at academy level and wanted to do something to help change that. Recognising a gap in the digital market for a community platform that would speak directly to grassroots football fans, Eni set about building a network to shine a light on young ballers. Now on a mission to create culture and opportunity within football for the next wave, Eni’s impact spans far and wide.
The Rising Ballers network has one of the most engaged, authentic communities out there boasting a following of 9M and impressive repertoire of brands partnered with. From activating successful campaigns and projects with the likes of Adidas, PlayStation and Premier League to running grassroots talent-finding tournaments up and down the country, the RB network educates and entertains communities while keeping young representation at its core.