Alex is CEO of Percept, helping brands and agencies to get more out of their digital media spend by reducing waste and increasing efficiencies. Alex started out as a techie, taking up coding 40 years ago on a ZX Spectrum, and began his working life at the Meteorological Office visualising long-range weather forecasts. Narrowly missing the chance to present the weather on the telly, he realised he had a face for advertising. Alex has twenty-five years of experience as a marketing technologist and leader, developing campaigns, products and services for agencies and media owners including a mobile marketing platform in the pre-smartphone days, and DOOH platform delivering dynamic content to screens globally.