Olga heads the London Data Science & Modelling team at EssenceMediacom, bringing over 20 years of expertise in marketing effectiveness. She specialises in designing and implementing marketing analytics, marketing mix modelling, and budget optimisation projects across a wide range of industries and countries. With a team of 50+ analysts, econometricians, and data scientists under her leadership, she ensures the delivery of impactful, data-driven solutions to clients.
Throughout her career, Olga has worked with numerous high-profile UK and global clients, helping them enhance business performance through actionable insights. She has a proven track record of supporting clients in building strong business cases for senior stakeholders, showcasing the value of marketing investments and securing additional budgets to fuel future growth.