Simon's insatiable curiosity and deep understanding of marketing theory underpin his role as Chief Strategy Officer at the UK’s fastest growing media agency. However, theory alone is not enough; Simon has nurtured a culture of creativity that challenges norms and produces unique insights, blending the heart with the science of marketing.

Simon has been influencing the cultural zeitgeist through work for clients including Go.Compare, Jaguar Land Rover, Twentieth Century Fox, Paddy Power, Converse, Xbox, Sky and most recently The National Lottery, for more than 20 years in media. He regularly shares his expertise on media strategy in a monthly column for The Media Leader.