Full Name
Adam Smith
Job Title
Head of Strategy and Insight
Company
Twinings
Speaker Bio
Adam is Head of Strategy and Insight at Twinings UK and is responsible for building consumer understanding and turning it into strategy across brand and channel. Adam’s background is in digital analytics, he moved into broader consumer insight with Twinings where he has also held category development roles working with Tesco and other retailers as well as commercial strategy development
Speaking At
