Gonca works as a Director in Kantar’s global thought leadership team, based in London, UK. She specializes in media effectiveness, and has been working in brand, communications and media research within Millward Brown and Kantar since 2014. Connecting the dots between brand strategy, tactical advertising and media decisions are topics of great interest.
Gonca's experience includes previous positions in Turkey and the UK where she managed relationships and led research projects for senior stakeholders at a variety of major advertiser, publisher, and agency clients. She worked as a Director in Kantar’s global media effectiveness product team prior to joining the thought leadership team.
Beyond research, Gonca graduated with honours from Boğaziçi University in Istanbul, Turkey with a BA in Management. In her free time, she enjoys languages and storytelling. She holds a certificate in Creative Writing from UC Berkeley Extension.