Lorraine Jennings-Creed is director of wellbeing services and culture change at NABS, overseeing the strategic development of its essential services. Responding to the needs of our industry, Lorraine is passionate about advancing mental wellness across all sectors of the advertising, media and marketing community, to ensure individuals and companies alike are able to thrive. Lorraine also leads on the charity’s diversity, equity and inclusion strategy and is part of the timeTo initiative to eradicate sexual harassment and wrote and developed its Code of Conduct and training products.