Name
How to pick a fight with a category entry point and win
Date & Time
Thursday, September 26, 2024, 12:05 PM - 12:20 PM
Speakers
Description
How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more.
Location Name
Keynote Theatre
Full Address
RNCM
124 Oxford Road
Manchester M13 9RD
United Kingdom
124 Oxford Road
Manchester M13 9RD
United Kingdom