Name
OOH: Hitting refresh on tradition
Date & Time
Thursday, September 26, 2024, 4:15 PM - 4:30 PM
Speakers
Tom Barbour, Vistar Media
Tom Barbour
Description

From its humble beginnings in the 19th century to its cutting-edge digital transformation, this session will cover the technologies that have revolutionised the medium. You’ll learn how today’s OOH harnesses the power of scale, dynamic creative optimisation (DCO), precise measurement and first-party data targeting. Lastly, you'll hear Vistar’s vision for the future of OOH.

Location Name
Keynote Theatre
Full Address
RNCM
124 Oxford Road
Manchester M13 9RD
United Kingdom