Name
Transforming Matalan: Customer focus and innovation in a competitive market
Date & Time
Thursday, September 26, 2024, 4:00 PM - 4:15 PM
Lucy Barnes Ali Jones Rachel Forde
Description

Driven by the mission to become a ‘one-stop shop’ for customers, Matalan is integrating in-store and digital channels and modernising its media and brand-building strategy. In this session, you’ll learn how Matalan is re-establishing its brand connection with customers and transforming into a truly customer-centric, omnichannel brand, as well as leveraging tech like AI and innovation.

Location Name
Keynote Theatre
Full Address
RNCM
124 Oxford Road
Manchester M13 9RD
United Kingdom