Name
Sky's 10 year media effectiveness journey
Date & Time
Thursday, September 26, 2024, 12:20 PM - 12:30 PM
Speakers
Tom Hallett, Sky
Tom Hallett
Description

A gold-standard case study from one of the UK’s biggest ad spenders on building a culture of marketing effectiveness, with a focus on developing a unified measurement framework and how creative pre-testing is expediting marketing decisions and improving outcomes

Location Name
Keynote Theatre
Full Address
RNCM
124 Oxford Road
Manchester M13 9RD
United Kingdom