As Joint General Manager, Lucy Barnes oversees the operations, performance, and growth of Havas Media Network in Manchester. With over 20 years of experience, Lucy has developed and executed strategic media solutions and award-winning campaigns for clients across various sectors, channels, and markets, including L’Oréal, Matalan, Nando’s, and the BBC (London)

Passionate about finding disruptive and dynamic ways to modernize marketing fundamentals, Lucy creates commercial impact in a constantly evolving communications landscape. She leads a talented Manchester team that leverages data, technology, creativity, and above all, partnership. Lucy encourages her team to continuously strive to create meaningful campaigns that deliver disproportionate impact and recognition.

Lucy is a MIPA Accredited practitioner and a previous 'WACL Future Leader Award' winner.

One of Lucy's core responsibilities and values is fostering a positive and collaborative culture within the agency, making a difference to people, clients, the business, and the wider Manchester community.