As gaming director for PHD, Tess leverages her expertise to drive success for brands by creating impactful media plans that resonate with gamers. She joined PHD's Manchester-based gaming division in June 2022, working with clients to identify new opportunities, including unlocking innovative formats that improve the overall performance of existing plans, identifying unique spaces for brands to play within gaming and leading industry discussions about the experiences of women in gaming and how the format can help drive diversity and inclusion.