With nearly 24 years of experience in the marketing industry, Chris Davies is a seasoned strategist who has shaped the success of numerous renowned brands. Starting his career at Publicis and now with Carat UK, the dentsu-owned media agency, Chris has worked with a diverse portfolio of top-tier clients, including homegrown brands like Greggs, Pets at Home, Co-op, Molson Coors, British Airways, and Aviva. This has given him amazing insight into ways of thinking and how to drive business growth.

Throughout his career, Chris has witnessed the rapid evolution of the agency and media landscape. While new capabilities continue to emerge, Chris believes that the foundational principles of Marketing Theory and Effectiveness remain as vitally relevant as ever. What Chris has come to understand is that it’s the way in which we apply this theory that’s most important to success (or otherwise). Aside from this, one of Chris’ favourite things to do of an evening is to sit with a glass of wine and trawl through WARC ‘s Marketing Effectiveness greatest hits.