Responsible for developing CFG’s ambitions in the constantly evolving media and entertainment space, focusing on content creation, distribution, and commercial media across the growing family of CFG clubs.
Delivering on the group’s long-term strategy to be present in key football countries, play beautiful football and develop talent. His role focuses on growing the brands and fan base by developing new and creative content.

Previously, Gavin was Managing Director of JOE Media which grew to become Digiday European Publisher of the Year in 2019 with ground-breaking social media content including the award winning ‘House Of Rugby’, ‘Liquid Football’, ‘Boys Don’t Cry’ and ‘TKO’. He also oversaw partnerships with a number of of blue chip clients including Cadbury, Guinness, Gillette, McDonald’s, Adidas, British Airways and many more. Previous to JOE, Gavin was Commercial Director at AOL and part of the commercial teams at both Virgin Media and ITV.