Name
Herdify
Description
Herdify is a really smart refinement tool for media planners which helps them find even more audiences, faster. Teams who work with us consistently deliver higher-impact campaigns, outperforming those run on demographics alone.
Active, motivated brand communities exist offline, in the real world. But how to find them? It helps if you know where to look. Luckily Herdify is here to help media buying teams locate these growing herds of brand fans... AND the potential new customers living alongside them.
By laying our HERD data over standard audience segmentation we can pinpoint these primed people, down to a postcode.
These magnificent herds of natural brand ambassadors – people who just like and use a product or service – are essentially operating as free regional sales teams. And as these communities migrate, new potential customers are being unconsciously influenced by what they see, hear and experience around them. We can track them down with a model which harnesses the behavioural science of herd mentality, elements of AI, and software that was developed (and used!) to forecast the spread of coronavirus.
Like we said, clever stuff.
Finding new customers this way means you are targeting more of the right people more of the time, avoiding wasted budget and wasted effort - whether that be a radio ad that falls on deaf ears, a press insert that goes straight in the bin or an online ad that gets scrolled right by; all the things marketers used to assume were unavoidable.
All of this, while simultaneously making people in the brand communities feel seen as part of a tribe... or, er, like a herd.
Active, motivated brand communities exist offline, in the real world. But how to find them? It helps if you know where to look. Luckily Herdify is here to help media buying teams locate these growing herds of brand fans... AND the potential new customers living alongside them.
By laying our HERD data over standard audience segmentation we can pinpoint these primed people, down to a postcode.
These magnificent herds of natural brand ambassadors – people who just like and use a product or service – are essentially operating as free regional sales teams. And as these communities migrate, new potential customers are being unconsciously influenced by what they see, hear and experience around them. We can track them down with a model which harnesses the behavioural science of herd mentality, elements of AI, and software that was developed (and used!) to forecast the spread of coronavirus.
Like we said, clever stuff.
Finding new customers this way means you are targeting more of the right people more of the time, avoiding wasted budget and wasted effort - whether that be a radio ad that falls on deaf ears, a press insert that goes straight in the bin or an online ad that gets scrolled right by; all the things marketers used to assume were unavoidable.
All of this, while simultaneously making people in the brand communities feel seen as part of a tribe... or, er, like a herd.
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